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July 2002 Archives


The Gilbert Email Manifesto (GEM)
Filed Under Marketing

Repeat after me: "Email is more important than my web site!" I can't stand it any more. I've listened to too many four-hour workshops about online fundraising in which it's all about web sites, web sites, web sites. I've...

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- posted July 1, 2002 by The Marx Group
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The Email Edge
Filed Under Marketing

It seems that many more of you need to embrace the newest, most powerful marketing tool out there today: Rich Email. Rich Email enters into a market dominated by TV and other mass media. It brings a breath of...

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- posted July 1, 2002 by The Marx Group
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