Lady Jane and the Magic Matrix
Tags: Marketing
By Tom Herndon, September, 2003
A Marketing Fairytale
Once upon a time, far away in the Land of LugNutz, lived Lady Jane, the High Royal Duchess of Marketing. Lady Jane was beautiful, intelligent and quite distressed!
The Land of LugNutz was famous for selling Cart Wheels. These Cart Wheels were the roundest, smoothest and strongest in the land. They kept the Royal Economy literally moving forward. Cart Wheels had been in high demand for years, but lately people had stopped buying. New Cart Wheels sat in the Royal Warehouses.
To make matters worse, the Royal Treasury of LugNutz was dangerously dwindling. Lady Jane could only spend half of the gold that was originally promised -- still, she must sell as many Cart Wheels as she could, as fast as she could!
Lady Jane called for Thomas of Marx, her cunning Wizard, to bring his 'Magic Matrix'-- an enchanted device made of criss-crossed lines drawn upon ancient parchment. By strategically placing colored markers within the squares, the Wizard could foretell the future!
The Magic Matrix was a simple grid. One axis represented the Probability of Raising Awareness, and other represented the Likelihood of Generating Gold. Right now, generating gold was of the utmost importance. Thomas knew that the Magic Matrix would help Lady Jane better prioritize.
She asked Thomas to prognosticate which of her two most important Marketing Projects she should actually do-- the Royal Announcement or the Royal Marketplace Gathering.
The Wizard unrolled the Magic Matrix onto a table. He chose a red marker to represent the Royal Announcement, where twice monthly, court messengers would travel throughout the land and announce the Royal News to the public. A blue marker would be for the Royal Marketplace Gathering, where once a year, thousands would gather to witness, and purchase, the many cunning and useful inventions from the Land of LugNutz-- like their latest-model Cart Wheels!
Together they paced back and forth, speaking in whispers, gazing into the very depths of the Magic Matrix. Suddenly, the answer became obvious.
Link to pdf article
--------------------------------------------------------------------------
Comments (3)
Print
3 Comments
Very nice post.
- Posted by Sara Zieglen, January 17, 2010,