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May 2004 Archives


There is Power in an Effective Strategic Creative Brief
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The old adage “Garbage In-Garbage Out” is especially true when it comes to communicating effectively with your creative team, or any other project team for that matter. By providing your team with enough basic information about the strategy, messaging, timeline...

Continue Reading There is Power in an Effective Strategic Creative Brief

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- posted May 1, 2004 by The Marx Group
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