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June 2004 Archives


The Future of The Aftermarket - A Shift in Perception
Filed Under Marketing

Both Wall Street and Main Street are beginning to appreciate the high-quality, technologically advanced respect being earned by the automotive aftermarket - an industry that continues to expand despite the perception of a softened economy....

Continue Reading The Future of The Aftermarket - A Shift in Perception

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- posted June 1, 2004 by The Marx Group
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Strategy vs. Tactics - A Thin Line
Filed Under Marketing

When the whole team has buy-in on the strategy BEFORE it's implemented, there is an exponential increase in effectiveness....

Continue Reading Strategy vs. Tactics - A Thin Line

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- posted June 1, 2004 by The Marx Group
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