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Strategy vs. Tactics - A Thin Line

Tags: Marketing

By Tom Marx and Tom Herndon, June, 2004

When the whole team has buy-in on the strategy BEFORE it's implemented, there is an exponential increase in effectiveness.

Link to pdf article

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Thanks for this great Article. Really great Information to write about on my Site. I probably make a link from another Blog.

- Posted by Anonymous, July 2, 2010,

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