Fantasy vs. Reality: Staying Sane During the 2005 Planning and Budgeting "Silly Season"

By Tom Marx and Tom Herndon, October, 2004

October is usually planning and budgeting season - the MOST important time to distinguish fantasy vs. reality. Here's how to set believable goals and sales projections, based on the serious consideration of sales gains (or losses) for the current year, competitors, looking at the pipeline, and developing a matrix of current clients, prospects and products available for go-to market.

Link to pdf article

1 Comments

Post a comment

Your comment may need to be approved before it will appear on the site. Thanks for waiting. First time commenting? Please review the comment policy.

NAME:

EMAIL ADDRESS: (Your email address will not be displayed)

URL:

REMEMBER PERSONAL INFO?

COMMENTS: (you may use HTML tags for style)