Microsoft is rated #2 in Omnicom's Interbrand annual brand value survey, stating that Microsoft's brand value (intangible) is $60 Billion, while the equity in the company (tangible) is estimated to be closer to $47 Billion. Microsoft has achieved this...

Continue Reading Your Brand Is An Asset

For those of you who attended the recent Global Automotive Aftermarket Symposium (GAAS) in Dearborn, MI, I hope you enjoyed the panel I lead on marketing, entitled "Who Needs Marketing?" For those of you who did not attend GAAS,...

Continue Reading Who Needs Marketing?