Planning For Trade Shows Begins With A Sales & Marketing To-Do ListMany companies have developed a trade show sales and marketing to-do list. It may be written out, or ingrained in corporate memory from years of exhibiting at the event....

Continue Reading Aftermarket Insider Article #2: Pre-Trade Show Strategy

At the Show and After the Show: Execution is the Key In the previous two articles in this 3-article series, so far we have focused on strategy and recommendations for a sales and marketing to-do list and timetable, designed to...

Continue Reading Aftermarket Insider article #3: At and Post Trade Show Strategy

With the AAPEX/SEMA show dates rapidly approaching, we're willing to bet that things are getting hectic around your office. Hopefully, you've done your legwork and planned a coordinated effort, deployed your pre-show marketing and - most importantly - set up...

Continue Reading Top Ten Ways to Get the Most out of your AAPEX Experience