clients > American Remanufacturers, Inc. (ARI)

Strategy

ARI became the new company and brand name of four regional auto parts remanufacturing companies. In order to sell and close national accounts, ARI needed to leverage the regional reputations offered by the four companies they had acquired. We launched the new “ARI” name at the industry’s largest trade show. Teaser ads were run and mailers were sent leading up to a news conference at the event. ARI launched a line of new products and turned to us for name research, development, packaging and implementation of a successful launch.