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In the very crowded sector of digital editing software, Pinnacle Systems wanted to grab the attention of VAR’s and make a splash at their biggest trade show – NAB. Even with mandated formats, we were able to develop creative and fun ads, which pitched desktop solutions to various editing and broadcasting challenges, using imagery that virtually grabbed highly creative, incredibly rushed readers by their lapels. The message: Pinnacle delivers next-generation technology at an affordable price. Pinnacle’s exhibit at NAB was jammed with buyers and the result was their most successful trade show to date.
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Strategy
