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The Shari Levitin Group wanted to become the #1 training company in the vacation ownership industry, become a founding member of “Time Share University,” and have Shari’s picture be on the cover of Time magazine. We designed a personality-driven, testimonial-based campaign, positioning The Shari Levitin Group with larger, better-known organizations to create a powerful public identity. A series of mailers, brochures and a comprehensive PR initiative led up to the industry’s largest tradeshow, where she was featured as a celebrity spokesperson. The company went on to develop video, audio and Interactive products (which The Marx Group branded and marketed) that have created long-term product success.
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Strategy
