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We were asked to help take this family-owned New-England company known for engineering excellence, and expand awareness nationwide. This meant making a big splash with household names such as American Standard, Delta, Kohler, Moen, and Price-Pfizer. To target influential homebuilders, we created a "Model Home Program." The upscale look and feel with in-your-face graphics played into Symmons’ heritage of sleek design and engineering excellence. We created a hotel-oriented package that introduced a new, upscale trim line to hotel owners. Symmons already had a hard working, database-driven website, so we used the image to turn a workhorse into a sleek thoroughbred, while at the same time dramatically improving navigation.
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Strategy
