clients > Turn-Key Operations (TKO)

Strategy

At the time, TKO was a small company on the cutting edge of a rapidly expanding industry: video conferencing. While TKO already had major companies as clients, they needed to look BIG and leverage their expertise outside their familiar network. We developed a campaign that literally looked like a million dollars (and cost much less to produce) effectively enhancing TKO’s entire marketing efforts. The campaign included a series of modular product sheets, a new website, lead generation, sales support and other sales tools. TKO used the program to present to even larger firms, and as a result, gained significant market penetration and market share.