Marketing Sucks! (and Sales, Too!) a book about: How to improve your relationship between marketing and sales along with an increased understanding of how to have marketing and sales align in the planning and execution of marketing and sales campaigns. Learn how to solve problems when marketing and sales don't communicate or interact well with each other. The Contract with Sales™ is the ideal tool for increasing effectiveness and efficiency.

We hit the ground running. We can deliver an overall business-growth marketing program or just the key marketing communication elements you need.

Our flexible, scalable processes give us a significant advantage. We're small enough to stay nimble and big enough to truly move the needle.


It all starts with strategy.

Together we'll develop a sound, insightful business development strategy that will:

  • Clarify your goals and how to get there
  • Get Sales and Marketing working as a united front
  • Refine your value message
  • Take your brand to the next level

We can then design an effective and efficient roadmap of marketing tactics that will lead you directly to your business development goals:

  • Equipping your sales force with persuasive and proven marketing tools
  • Capitalizing on a focused, consistent, powerful message
  • Growing awareness through industry-award winning, strategy-driven creative
  • Shortening your sales cycle with more well-qualified leads
  • Selecting tactics from our toolbox that truly meet your strategy
  • Branding programs
  • Advertising
  • Sales support programs and materials
    • Lead generation programs
    • Promotions
    • Direct mail
    • Interactive and websites
    • Corporate identity
    • Packaging
    • Point-of-sale
    • Public relations and image development
    • Traditional and online media
    • Trade show sales strategy and exhibit design

Strategy is what we do. How we do it makes us different.

When the whole team has buy-in on the strategy BEFORE it's implemented, there is an exponential increase in effectiveness. Full alignment is fundamental to launching any new initiative.

The most valuable strategy is born from a planning input session - a brainstorming - at the very beginning. What turns this brainstorming into 'Strategic Brainstorming' is ensuring that collaboration and alignment happen with all key players: Sales Managers, Marketing Managers, Product Managers, Corporate Management - everyone who is important to decision-making.

Think of the time and money saved when everyone is truly on the same page from the get-go.


The difference between a marketing vendor and a Marketing Partner is ownership. The Marx Group owns your goals, which means that when it comes to designing strategies, we have 'skin in the game.' Your business growth is our success.

We listen, we're flexible and we're willing to sit through difficult, time-consuming conversations, making us much more than an impersonal vendor. Because we are truly passionate about your success, we are not afraid to 'push a little' from time to time in order to get the results. That means you can count on us to watch your back -- to protect your interests as if they were our own.

To ensure your ultimate and continued success, we stand by you throughout the successful implementation of the strategy.


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