BETHESDA, MD – March 4, 2008 – The Automotive Communication Council (ACC) Spring 2008 meeting will feature three panel discussions, including one focused on the heavy duty industry. The ACC Spring 2008 meeting is scheduled for April 28-30, 2008, at the Westin Charlotte in Charlotte, N.C.
On Monday, April 28, a panel discussion will focus on the importance of aftermarket products and NASCAR, and will be held at the race shop of Joe Gibbs Racing. On Tuesday, April 29, a jobber roundtable will be moderated by ACC board member Bob Barstow, Automotive Distribution Network (ADN), exploring how manufacturers and jobbers can best leverage marketing opportunities.
On Wednesday, April 30, a panel discussion will address the future of the heavy duty aftermarket, trends in 2008 and the importance of brand in heavy duty fleet markets. In addition, the meeting agenda will include a presentation on managing “generation next,” the latest in radio technologies and a tour of the Joe Gibbs Racing Shop.
“The ACC conferences always include networking opportunities, as well as a valuable selection of interesting presenters and topics,” said ACC president Tom Marx, The Marx Group. “I’m looking forward to another fantastic event and the chance for our attendees to learn the latest and greatest automotive marketing and communications trends that impact their companies.”
ACC holds two meetings each year in the spring and fall, which are open to members and non-members. For a full agenda, more information or to register, visit www.acc-online.org, or call 240-333-1089. The early bird discount ends March 21.
About ACC
Created in 1941, the Automotive Communication Council (ACC) is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry.
