The first step in a short- and long-term marketing strategy will be to design a company Sales & Marketing RoadMap™. This process is a two-step process consisting of:
A strategic brainstorming meeting, which will include you and key members of The Marx Group (TMG) team. At this meeting, we will explore product characteristics, the sales team’s focus and their goals, communications with the sales team, the market opportunity, channel strategies and other important points. We will use this opportunity to learn your company culture, understand your mission and vision and discuss sales and marketing opportunities and tactics.
The design of a Marketing & Sales RoadMap™, which in essence is a go-to market strategy and plan that DRIVES EVERYTHING related to sales and marketing. You will find this process and the results to be an invaluable tool. Although each RoadMap is custom designed for each TMG client, the elements generally include the following:
Product background
Value proposition (brand pillars, Unique Selling Proposition, etc.)
Markets and channels
Sales history and goals
SWOT analysis of your company and competitors
Go-To-Market strategy
Sales and marketing structure
Marketing Toolkit
Marketing budgets
Next steps
The RoadMap will begin the process of defining your primary target audience, markets and key messages. With the completion of the RoadMap process, you will have a menu of marketing tactics and you can then determine in which order you want to implement them.
