Marketing Sucks! (and Sales, Too!) a book about: How to improve your relationship between marketing and sales along with an increased understanding of how to have marketing and sales align in the planning and execution of marketing and sales campaigns. Learn how to solve problems when marketing and sales don't communicate or interact well with each other.  The Contract with Sales™ is the ideal tool for increasing effectiveness and efficiency.

"It's kind of fun to do the impossible." --Walt Disney

Consistent results that are proven over time come from a clearly grounded strategy. From that grounded strategy comes powerful, effective marketing communications.

Grounded strategies are based on:

  • Industry knowledge
  • Insightful research
  • Wisdom from time-proven experience
  • And the full collaboration and alignment by Sales, Marketing and Corporate Management

When properly executed, strategies form one continuous loop between key People and the Business Strategy and Marketing Communications programs. One leads naturally to the other. As results occur and the message gets refined, the cycle begins anew.

Beyond marcom, beyond advertising, The Marx Group is a team of Business Growth Strategists and Marketing Communications specialists.

We strengthen your brand by crystallizing your value proposition. That way your unique 'story' gets communicated to your audience clearly - and in their language.